PILLAR (formerly Ringkas)

pillarlab.ai · Jakarta, Indonesia

PILLAR is a vertical AI platform built for financial institutions, deploying product-aware AI sales agents that qualify leads, recommend the right financial products, and drive applications at scale. We help banks, lenders, fintech companies, and financial service providers improve customer acquisition and operational efficiency through intelligent automation and AI-driven engagement. Our platform is designed to understand financial products, customer intent, and sales workflows — enabling faster qualification, smarter recommendations, and scalable conversion processes. By combining artificial intelligence with deep financial services expertise, PILLAR empowers institutions to deliver more personalized customer experiences while reducing manual workload and increasing operational performance.

Revenue
$3.5M
Employees
80
Founded
2021
Headquarters
Jakarta, Indonesia

What 5 Arbolus experts think of PILLAR (formerly Ringkas)

The NPS scores range from 6 to 9, with high spenders showing greater caution around renewal and continued investment. Renewal intention is generally Not Sure among mature, high-spend users. Most experts are in early (pilot or year one) or established (1+ year) implementation stages. Positive themes center on process automation, ease of customer journey digitization, and faster sales cycles, while concerns are focused on scalability, integration, and maintaining human touch in workflows.Overall Customer Sentiment: Positive

Who reviewed PILLAR (formerly Ringkas)

Total customers 5 5 current · 0 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 25% (1)
  • Director 75% (4)
Operations Leader Director NPS 8
Finance Leader C-Suite NPS 6
Finance Generalist Not specified NPS 8

Employer names and spend open in the full report, along with the other 2 customers.

Everything 5 customers told us about PILLAR (formerly Ringkas).

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Sentiment

-20 Net Promoter Score, from 5 scored reviews
  • Promoters 1
  • Passives 2
  • Detractors 2

Praised

  • Measurable ROI and Revenue Growth
  • Faster and More Reliable End-to-End Experience
  • AI-Driven Automation Expansion
  • Structured Digital Experience

Criticised

  • Not Suited for Unstructured Organizations
  • Scalability and Complexity Challenges
  • Integration Limitations
  • Competitor and Build-vs-Buy Risk

What customers say

Structured Digital Experience
“I use PILLAR to simplify complex journeys and create a more structured digital process that connects customer needs with business priorities in financial services.”
Process Automation and Efficiency
“I reduced sales turn-around time by almost a third using this tool and can escalate issues that previously took days to hours, enabling major cost optimization.”
Flexibility and Customization
“I appreciate the tool's interface and ability to customize workflows, connecting to multiple data sources and offering out-of-the-box flows with strong reporting.”

Renewal intent

Plan to renew 0%
  • Will renew 0
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • Director 0% 2 answers
  • 7.5/10 Average score from undecided customers

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