SALEFORCE

Salesforce.com · San Francisco, United States of America

Salesforce is a global enterprise software company that provides cloud-based customer relationship management (CRM) and related applications for sales, service, marketing, commerce, and analytics. It serves businesses of all sizes across industries on a subscription (SaaS) model, with revenue primarily from recurring licenses and support, complemented by professional services. Its platform also enables partners and customers to build and extend applications on its cloud infrastructure.

  • Sales CRM
  • Marketing Automation
  • Customer Support & Help Desk
Revenue
$34.3B
Employees
79,000
Founded
1999
Headquarters
San Francisco, United States of America

What 206 Arbolus experts think of SALEFORCE

NPS scores indicate a strongly positive sentiment, with the majority of scores between 8 and 10, especially among high-spend customers. Renewal intent is high in these segments, and nearly all users are in advanced implementation stages (>1 year). Commonly cited strengths include platform scalability, robust CRM and automation capabilities, and reliable support. Critical comments focus on cost and administrative complexity. The expert pool signals high business dependency on Salesforce.Overall Customer Sentiment: Positive

Who reviewed SALEFORCE

Total customers 206 196 current · 10 former
Reviews growth +206 in six months
Seniority of respondents
  • C-Suite 71% (146)
  • Director 18% (37)
  • Manager 10% (21)
Revenue Partner C-Suite NPS 8
Revenue Executive C-Suite NPS 8
Executive C-Suite NPS 9

Employer names and spend open in the full report, along with the other 203 customers.

Everything 206 customers told us about SALEFORCE.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

42 Net Promoter Score, from 206 scored reviews
  • Promoters 103
  • Passives 87
  • Detractors 16

Cumulative NPS by month

+0 over 5 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 30 across 9 companies.

Praised

  • Omnichannel Engagement
  • AI Automation Expansion
  • Simplicity and Cost Innovation
  • Unification and Scalability

Criticised

  • Integration & Ecosystem Shifts
  • Cost Sustainability
  • AI-Native CRM Competitors
  • Licensing and Cost Complexity

What customers say

Unification and Scalability
“I recommend Salesforce for teams that need unified sales, service, and marketing data at scale, with strong automation and complex workflow support.”
Comprehensive CRM Functionality
“I found Salesforce especially valuable for organizations needing mature, scalable CRM capabilities covering sales, service, marketing, and data management.”
Structured Process Enablement
“Salesforce delivers structured campaign management, engagement, and reporting, making it ideal for organizations requiring operational efficiency.”

Renewal intent

Plan to renew 79%
  • Will renew 37
  • Undecided 8
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 74% 35 answers
  • Director 100% 8 answers
  • Manager 50% 2 answers
  • Not specified 100% 2 answers
  • 8.5/10 Average score from customers who will renew
  • 7.9/10 Average score from undecided customers
  • 5.5/10 Average score from customers not renewing

Top alternatives

Most weighed by SALEFORCE customers

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