Arbolus Intelligence

SAP AG

sap.com · Walldorf, Germany

SAP SE is a global enterprise software company that develops and sells applications for enterprise resource planning, finance, supply chain, human capital management, procurement, and customer experience, primarily to large and mid-sized organizations. It generates revenue through software licenses and subscriptions, cloud services, and related support and consulting. The company serves customers across most industries worldwide through direct sales and partner channels.

  • Enterprise ERP
  • Data Integration & ETL
  • Business Intelligence & Dashboards
Listed in
Revenue
$34.0B
Employees
110,000
Founded
1972
Headquarters
Walldorf, Germany

What 202 Arbolus experts think of SAP AG

NPS distribution is highly positive, with most scores in the 8–10 range and strong promoter representation among high spenders and large enterprises. Renewal intent is robust among high-value customers, especially in manufacturing and energy. Implementation maturity skews toward more than 1 year, signifying product stickiness. Key qualitative themes include deep integration, reliable performance, and strategic role, contrasted with cost and complexity concerns voiced by a minority of users. Overall Customer Sentiment: Positive

Who reviewed SAP AG

Total customers 202 191 current · 11 former
Reviews growth +202 in six months
Seniority of respondents
  • C-Suite 60% (121)
  • Director 21% (42)
  • Manager 19% (38)
Product Leader Manager NPS 8 Submitted Sep 2026
Revenue Leader C-Suite NPS 5 Submitted Sep 2026
Other Leader Manager NPS 8 Submitted Sep 2026

Employer names and spend open in the full report, along with the other 199 customers.

Everything 202 customers told us about SAP AG.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

49 Net Promoter Score, from 202 scored reviews
  • Promoters 117
  • Passives 67
  • Detractors 18

Cumulative NPS by month

-1 over 4 months
  • Jul 9
  • Aug 9
  • Sep 8
  • Oct 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 40 across 4 companies.

Praised

  • Cloud-Native Flexibility
  • AI-Driven Modernization
  • Workflow Automation and Integration
  • Industry Breadth and Versatility

Criticised

  • Operational Complexity
  • Growing Competitive Alternatives
  • Integration Friction
  • Implementation Overhead

What customers say

Industry Breadth and Versatility
“SAP is widely used across sectors—from large industry to retail and SMEs—tailored to address everything from financial reporting to logistics and CRM.”
Deep Integration and Scalability
“I rely on SAP because it lets us integrate and control finance, procurement, and operations so teams work from the same data and approvals.”
Reliability and Performance
“The main benefit has been SAP HANA’s high-performance processing, which delivers real-time analytics and reliable support for critical workloads.”

Renewal intent

Plan to renew 73%
  • Will renew 36
  • Undecided 8
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 71% 28 answers
  • Director 87% 15 answers
  • Manager 40% 5 answers
  • Not specified 100% 1 answer
  • 8.9/10 Average score from customers who will renew
  • 8.1/10 Average score from undecided customers
  • 7.2/10 Average score from customers not renewing

Top alternatives

Most weighed by SAP AG customers

Report

Customer Report - Oct 2026 Oct 2026 202 + 3

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