Showpad NV

showpad.com · Belgium

Showpad NV provides a sales enablement platform that centralizes content, training, and coaching tools to help B2B sales and marketing teams improve buyer engagement and sales productivity. Its cloud-based software is sold primarily on a subscription basis to mid-market and enterprise customers across industries, enabling them to manage, distribute, and analyze sales content usage and performance.

  • Sales Enablement & Training
  • Sales CRM
  • Product Analytics & Feedback
Revenue
$90.0M
Employees
550
Founded
2011
Headquarters
Belgium

What 40 Arbolus experts think of Showpad NV

NPS scores are clustered in the 6–10 range, with 10 Promoters making up roughly a third of qualitative responses; Detractors are limited but vocal about platform costs and AI feature gaps. Around 40% of high spenders explicitly intend to renew, and another 20% are unsure, while smaller and pilot-phase accounts have lower renewal certainty. Implementation typically moves to the MoreThan1Year stage for most long-term customers, correlating with higher satisfaction. Key feedback themes include strong compliance, onboarding efficiency, centralized content, and a demand for improved AI/automation. Overall Customer Sentiment: Positive.

Who reviewed Showpad NV

Total customers 40 40 current · 0 former
Reviews growth +32 in six months
Seniority of respondents
  • C-Suite 76% (30)
  • Director 18% (7)
  • Manager 6% (2)
Revenue Partner C-Suite NPS 8
Revenue Partner C-Suite NPS 7
Data Ops Not specified NPS 8

Employer names and spend open in the full report, along with the other 37 customers.

Everything 40 customers told us about Showpad NV.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

12 Net Promoter Score, from 40 scored reviews
  • Promoters 13
  • Passives 19
  • Detractors 8

Cumulative NPS by month

-1 over 6 months
  • Nov 9
  • Mar 8
  • Apr 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 39 across 5 companies.

Praised

  • Engagement Analytics and ROI
  • Content Consistency and Compliance
  • Onboarding and Ramp Time
  • AI-Native Workflow Integration

Criticised

  • Reporting and Attribution Limits
  • Administrative Overhead and Search
  • Adoption and Usability Challenges
  • Cost versus Sustained Value

What customers say

Engagement Analytics and ROI
“Content analytics showed which assets closed deals, and we could easily spot stalled deals and redirect marketing effort for higher ROI.”
Content Consistency and Compliance
“There is now one governed library where only current versions are available, ending the risk of outdated claims reaching customers.”
Onboarding and Ramp Time
“I saw onboarding predictability improve significantly, allowing new reps to get productive quickly with structured learning paths.”

Renewal intent

Plan to renew 57%
  • Will renew 13
  • Undecided 5
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 59% 17 answers
  • Director 50% 4 answers
  • Not specified 50% 2 answers
  • 8.5/10 Average score from customers who will renew
  • 7.4/10 Average score from undecided customers
  • 6.6/10 Average score from customers not renewing

Top alternatives

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