STR Global
STR, formerly known as STR Global, provides data benchmarking, analytics, and marketplace insights for the global hotel and hospitality industry, helping owners, operators, investors, and other stakeholders measure performance and make investment and operational decisions. The company aggregates and analyzes hotel supply, demand, and revenue data and sells subscription-based reports, data feeds, and analytics tools. It serves hotel brands, independent properties, real estate investors, financial institutions, and government and tourism organizations worldwide.
- Business Intelligence & Dashboards
- Data Warehousing & Lakes
- IT Consulting & Implementation
- Revenue
- $150.0M
- Employees
- 750
- Founded
- 1985
- Headquarters
- Knoxville, United States of America
What 35 Arbolus experts think of STR Global
NPS distribution is heavily skewed toward positive promoters, with the majority of respondents scoring 9 or 10. Renewal intent is also high, particularly among high-spending, multi-property customers. Customers in advanced implementation stages (over one year) reported the strongest satisfaction and loyalty, while new and pilot users expressed moderate uncertainty. Expert feedback repeatedly highlighted STR Global’s industry-standard status, exceptional data coverage, and its value for financial performance benchmarking. Key concerns mostly relate to pricing sensitivities and the timeliness of report updates.Overall Customer Sentiment: Positive
Who reviewed STR Global
- C-Suite 68% (24)
- Director 19% (7)
- Manager 13% (5)
Employer names and spend open in the full report, along with the other 32 customers.
Everything 35 customers told us about STR Global.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
68 Net Promoter Score, from 35 scored reviews- Promoters 27
- Passives 5
- Detractors 3
Cumulative NPS by month
+0 over 6 months- Apr 9
- May 9
- Jun 9
- Jul 9
- Aug 9
- Sep 9
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 37 across 5 companies.
Praised
- More Granular Market Data
- AI-Driven On-Demand Reports
- Faster Reporting Pipeline
- Core Benchmarking Utility
Criticised
- Pricing Sensitivity
- Coverage Gaps in Some Markets
- Delayed Reporting
- AI Competitor Potential
What customers say
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 75% 8 answers
- 0% 1 answer
- 0% 1 answer
- 9.5/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
- 10/10 Average score from customers not renewing
Top alternatives
Most weighed by STR Global customers
Report
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