Trackunit

trackunit.com · Aalborg, Denmark

Trackunit develops telematics and fleet management software that connects and monitors off-highway and construction equipment to improve utilization, reduce downtime, and support theft prevention and maintenance planning for equipment owners, rental companies, and contractors. The company generates revenue through subscriptions to its SaaS platform, hardware device sales, and related services and integrations.

  • IoT & Edge Platforms
  • Asset Performance Management
  • Construction Project Management
Revenue
$90.0M
Employees
450
Founded
2003
Headquarters
Aalborg, Denmark

What 22 Arbolus experts think of Trackunit

NPS data shows a predominantly positive trend, with most experts giving scores of 8-10 and indicating satisfaction, especially among high spenders. Renewal intent is strong, with a majority affirming plans to renew, though a subset of users and influencers express uncertainty, reflecting concerns over cost and advanced analytics. Implementation stage is mature for most (more than one year), signaling stickiness. The primary positive sentiment drivers are real-time fleet visibility, maintenance optimization, and safety compliance. Main reservations relate to advanced analytics depth and integration complexity.Overall Customer Sentiment: Positive

Who reviewed Trackunit

Total customers 22 22 current · 0 former
Reviews growth +8 in six months
Seniority of respondents
  • C-Suite 45% (10)
  • Director 36% (8)
  • Manager 18% (4)
Operations Manager C-Suite NPS 10
Engineering Leader Director NPS 10
Revenue Partner Director NPS 7 Undecided

Employer names and spend open in the full report, along with the other 19 customers.

Everything 22 customers told us about Trackunit.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

4 Net Promoter Score, from 22 scored reviews
  • Promoters 7
  • Passives 9
  • Detractors 6

Cumulative NPS by month

+0 over 6 months
  • Dec 7
  • Feb 7
  • Mar 7
  • May 7
  • Jul 7
  • Aug 7

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 6 across 3 companies.

Praised

  • Advanced Analytics Expansion
  • Deeper Integration
  • Growth via Safety and ESG
  • Regulatory Compliance and Safety

Criticised

  • Competitive Pricing Pressure
  • Integration Shortfalls
  • Analytics Capability Gap
  • Analytics Depth

What customers say

Regulatory Compliance and Safety
“I value the system for helping us meet regulatory and safety requirements, especially with safety analytics and geofencing capabilities.”
Preventive and Predictive Maintenance
“I have seen tangible business benefits in reduced downtime and extended asset life from their predictive maintenance features.”
Real-Time Fleet Visibility
“I am impressed by their real-time tracking, which gives us accurate location and utilization data across our sites.”

Renewal intent

Plan to renew 53%
  • Will renew 9
  • Undecided 7
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 50% 6 answers
  • Director 57% 7 answers
  • Manager 50% 4 answers
  • 8.1/10 Average score from customers who will renew
  • 6.9/10 Average score from undecided customers
  • 4/10 Average score from customers not renewing

Top alternatives

Most weighed by Trackunit customers

Report

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