Arbolus Intelligence

YouGov

business.yougov.com · Londonderry County Borough, United Kingdom

YouGov is an international online research and data analytics company that provides survey-based consumer insights, brand tracking, and audience data to businesses, media organizations, and public sector clients. It operates a large global panel of respondents and monetizes access to this data through syndicated products, custom research, and subscription-based analytics platforms. The company serves sectors including consumer goods, technology, finance, media, and government for market research, opinion polling, and campaign measurement.

  • Business Intelligence & Dashboards
  • Marketing Analytics & Attribution
  • Product Analytics & Feedback
Listed in
Revenue
$280.0M
Employees
1,500
Founded
2000
Headquarters
Londonderry County Borough, United Kingdom

What 18 Arbolus experts think of YouGov

NPS is strong, with 45% scoring 9+, 40% scoring 7–8, and only 15% below 7. Renewal intent is notably high among long-term and high-spend users; pilots and low spenders show more uncertainty. Stickiness is evidenced by widespread, multi-year deployments and references to YouGov as a strategic asset. Positive themes include trust in data quality, actionable insights, and platform usability. Concerns are mostly limited to product UX and AI automation gaps.Overall Customer Sentiment: Positive

Who reviewed YouGov

Total customers 18 16 current · 2 former
Reviews growth +17 in six months
Seniority of respondents
  • C-Suite 67% (12)
  • Director 28% (5)
  • Manager 6% (1)
Operations Manager Manager NPS 9 Submitted Jun 2026
Data Leader C-Suite NPS 8 Will renew Submitted May 2026
Generalist Leader Director NPS 7 Submitted May 2026

Employer names and spend open in the full report, along with the other 15 customers.

Everything 18 customers told us about YouGov.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

38 Net Promoter Score, from 18 scored reviews
  • Promoters 8
  • Passives 9
  • Detractors 1

Cumulative NPS by month

+1 over 6 months
  • Feb 7
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 28 across 4 companies.

Praised

  • AI Integration and Predictive Capabilities
  • Expanded Use Cases and Insight Sharing
  • Faster, Flexible, Cross-Market Analysis
  • Actionable Insights Drive Results

Criticised

  • Pricing Sensitivity
  • AI Capabilities Disruption
  • Competitor Data Quality & Coverage
  • Product Usability Challenges

What customers say

Actionable Insights Drive Results
“The platform enables us to benchmark brands, understand audience behaviour, and identify market trends for more focused marketing and investment strategies.”
User Experience and Efficiency
“Its intuitive user experience allowed rapid adoption with minimal training, easing change management and accelerating our time to value.”
High Data Quality and Trust
“I would confidently recommend YouGov because of the quality and scale of its consumer panel, which drives reliable, evidence-based insights for strategic decisions.”

Renewal intent

Plan to renew 75%
  • Will renew 6
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 6 answers
  • Director 100% 2 answers
  • 8.7/10 Average score from customers who will renew
  • 6.5/10 Average score from undecided customers

Top alternatives

Most weighed by YouGov customers

Report

Customer Report - Sep 2026 Sep 2026 18 + 0

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