Apple
Apple Inc. designs, manufactures, and sells consumer electronics, software, and related services, including the iPhone, iPad, Mac, Apple Watch, and Apple TV, as well as operating systems and cloud services. It serves consumers, enterprises, and education customers globally through direct online and retail channels and a broad partner network. The company generates revenue from hardware sales, digital content and services, licensing, and accessories.
- Cloud Infrastructure & Hosting
- Database & Data Storage
- IT Consulting & Implementation
- Revenue
- $383.0B
- Employees
- 161,000
- Founded
- 1976
- Headquarters
- Cupertino, United States of America
What 137 Arbolus experts think of Apple
The NPS distribution is heavily Positive with scores predominantly 8–10 and a minority in the 5–7 range. Renewal intent is high among IT leadership, business owners, and technical influencers, with most users indicating intent to continue. Stickiness is evidenced by long-term adoption cycles, frequent multi-device usage, and replacement cycles of several years. Expert feedback highlights ecosystem cohesion, reliability, and security as top strengths, with cost and ecosystem lock-in as areas of concern. A minority cite the premium price and limited cross-platform flexibility as reasons for withholding universal recommendation.Overall Customer Sentiment: Positive
Who reviewed Apple
- C-Suite 63% (86)
- Director 24% (33)
- Manager 12% (16)
Employer names and spend open in the full report, along with the other 134 customers.
Everything 137 customers told us about Apple.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
76 Net Promoter Score, from 136 scored reviews- Promoters 107
- Passives 26
- Detractors 3
Cumulative NPS by month
+0 over 6 months- May 9
- Jun 9
- Jul 9
- Aug 9
- Sep 9
- Oct 9
Net Promoter Score across 8 reviews, accumulated up to each month. Category median 46 across 8 companies.
Praised
- AI Integration Potential
- Workflow Automation Gaps
- Enterprise Management Expansion
- Operational Efficiency for Teams
Criticised
- Limited Customization
- Ecosystem Lock-In
- Price Sensitivity
- Price-driven Switching Risk
What customers say
Renewal intent
Plan to renew 82%Plan to renew, by seniority
- 79% 43 answers
- 81% 21 answers
- 100% 5 answers
- 100% 5 answers
- 9.2/10 Average score from customers who will renew
- 8.6/10 Average score from undecided customers
Top alternatives
Most weighed by Apple customers
Report
More in Workplace & Productivity and IT Infrastructure & Cloud
Other companies in both categories with a customer report.
For people who use Apple
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