DRAW.IO

diagrams.net · Sydney, Australia

draw.io, now branded as diagrams.net, provides a web-based and desktop diagramming application that allows users to create flowcharts, network diagrams, UML diagrams, org charts, and other visual models, with integrations into platforms like Confluence, Jira, Google Drive, and OneDrive. The company monetizes primarily through paid integrations and marketplace apps for enterprise collaboration platforms while offering the core editor for free. Its tools are used by software teams, business analysts, and general knowledge workers to document processes and systems.

  • Product Analytics & Feedback
  • Knowledge Management & Collaboration
Revenue
$8.0M
Employees
60
Founded
2012
Headquarters
Sydney, Australia

What 39 Arbolus experts think of DRAW.IO

The NPS profile is largely positive, with 80% scoring 8–10, and no scores below 6 reported. Renewal intent for high spenders and influencers is consistently strong, particularly among those leveraging Atlassian integration. Most users have been implemented for more than 1 year (85%) with only a few in the pilot stage. Key themes cited are cost efficiency, enterprise integration, and ease of use, though collaboration features and performance at scale are noted gaps.Overall Customer Sentiment: Positive

Who reviewed DRAW.IO

Total customers 39 36 current · 3 former
Reviews growth +29 in six months
Seniority of respondents
  • C-Suite 58% (23)
  • Director 17% (7)
  • Manager 25% (10)
Founder Not specified NPS 8
Engineering Leader C-Suite NPS 9
Engineering Leader C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 36 customers.

Everything 39 customers told us about DRAW.IO.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

56 Net Promoter Score, from 39 scored reviews
  • Promoters 24
  • Passives 13
  • Detractors 2

Cumulative NPS by month

+1 over 6 months
  • May 8
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 38 across 4 companies.

Praised

  • Advanced version control and validation
  • AI-driven automation
  • Improved real-time collaboration
  • Exceptional Atlassian Integration

Criticised

  • Lack of real-time collaboration
  • Occasional lag on large diagrams
  • Dated user interface design
  • AI-native platform competition

What customers say

Exceptional Atlassian Integration
“I rely on draw.io because its integration with Confluence and Jira has made our documentation process seamless.”
Cost-free open-source model
“I recommend draw.io since it is free to use, open source, and never encounters export limits or vendor lock-in.”
Data privacy and deployment control
“I chose draw.io because it can be self-hosted within our infrastructure, ensuring our sensitive diagrams never leave our environment.”

Renewal intent

Plan to renew 91%
  • Will renew 10
  • Undecided 0
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 86% 7 answers
  • Director 100% 1 answer
  • Manager 100% 3 answers
  • 9/10 Average score from customers who will renew
  • 7/10 Average score from customers not renewing

Top alternatives

Most weighed by DRAW.IO customers

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