FreeAgent

freeagent.com · Edinburgh, United Kingdom

FreeAgent is a UK-based provider of cloud accounting software designed for freelancers, small businesses and their accountants, offering tools for invoicing, expense tracking, banking feeds, time tracking and basic tax management. The company generates revenue through subscription plans sold directly to businesses and via partnerships with banks and accounting firms. Its platform helps users manage day-to-day bookkeeping and prepare for tax filings in compliance with UK regulations.

  • Accounting & Bookkeeping Software
  • Tax Automation
Revenue
$35.0M
Employees
300
Founded
2007
Headquarters
Edinburgh, United Kingdom

What 28 Arbolus experts think of FreeAgent

NPS scores are strong overall, with 55% of respondents rating 9 or 10, signaling broad promoter status. Renewal intent is high among influencers and high spenders, with minor uncertainty in lower spend brackets. Most customers are in advanced implementation stages, with some piloting or offboarding. Key quantitative themes include satisfaction with automation and user experience, with a minority indicating pain points. Overall Customer Sentiment: Positive

Who reviewed FreeAgent

Total customers 28 27 current · 1 former
Reviews growth +22 in six months
Seniority of respondents
  • C-Suite 69% (19)
  • Director 27% (8)
  • Manager 4% (1)
Executive C-Suite NPS 7 Will renew
Executive C-Suite NPS 10 Undecided
Finance Manager C-Suite NPS 9

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Sentiment

28 Net Promoter Score, from 28 scored reviews
  • Promoters 11
  • Passives 14
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Mar 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 32 across 4 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 60%
  • Will renew 6
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 40% 5 answers
  • Director 75% 4 answers
  • Manager 100% 1 answer
  • 8.5/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers

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