Arbolus Intelligence

Metricool

metricool.com · Madridanos, Spain

Metricool provides a SaaS platform for planning, publishing, and analyzing content and advertising performance across social networks, blogs, and online ads, serving marketers, agencies, and content creators. Its tool centralizes social media scheduling, analytics, competitor tracking, and reporting to help users optimize their digital presence. The company generates revenue through tiered subscription plans for individuals and businesses.

  • Social Media & Community Management
  • Marketing Analytics & Attribution
  • Content & Digital Asset Management
Listed in
Revenue
$7.0M
Employees
70
Founded
2015
Headquarters
Madridanos, Spain

What 20 Arbolus experts think of Metricool

NPS distribution is notably strong, with most users rating between 7 and 10. High ratings are especially prevalent among influential buyers and those with longer tenure. Renewal intent is positive for high-value and longer-term customers, with some uncertainty among newer or offboarding users. Stickiness is highest for users in ongoing (more than one year) or pilot stages, while those in offboarding phases show weaker sentiment. Key qualitative themes highlight time savings, workflow streamlining, and a desire for advanced AI-driven recommendations. Overall Customer Sentiment: Positive

Who reviewed Metricool

Total customers 20 19 current · 1 former
Reviews growth +18 in six months
Seniority of respondents
  • C-Suite 80% (16)
  • Director 15% (3)
  • Manager 5% (1)
Marketing Executive C-Suite NPS 9 Will renew Submitted Aug 2026
Marketing Leader Director NPS 9 Will renew Submitted Sep 2026
Not specified C-Suite NPS 9 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 17 customers.

Everything 20 customers told us about Metricool.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

40 Net Promoter Score, from 20 scored reviews
  • Promoters 10
  • Passives 8
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 23 across 5 companies.

Praised

  • Time Savings and Workflow Organization
  • Critical Role in Content Management
  • Simplicity and Usability
  • AI-Driven Strategic Insights

Criticised

  • Risk of Competitor Consolidation
  • Switching for Advanced Automation
  • AI as a Potential Replacement
  • Limited AI-driven Insights

What customers say

Time Savings and Workflow Organization
“I appreciate that Metricool saves time, keeps everything organized, and simplifies publishing and reporting tasks, exactly as I expect from such a tool.”
Critical Role in Content Management
“Metricool is our main platform for planning, publishing, and analyzing social content, which is critical for improving visibility and marketing performance.”
Simplicity and Usability
“Metricool is one of those tools that just works without trying to reinvent social media management or overwhelm users with unnecessary features.”

Renewal intent

Plan to renew 83%
  • Will renew 5
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 80% 5 answers
  • Director 100% 1 answer
  • 8.8/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

Top alternatives

Most weighed by Metricool customers

Report

Customer Report - Oct 2026 Oct 2026 20 + 1

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