RUNWAY

runwayml.com · New York City, United States of America

Runway is an AI research and product company that develops generative video, image, and audio tools for creators, enterprises, and production studios. Its cloud-based platform and APIs enable tasks such as text-to-video generation, video editing, and content creation workflows, monetized through subscription plans and usage-based pricing. The company serves filmmakers, media companies, marketing teams, and other creative professionals integrating generative AI into their production pipelines.

  • Generative AI Platforms
  • Document & Vision AI
  • Product Analytics & Feedback
Revenue
$30.0M
Employees
200
Founded
2018
Headquarters
New York City, United States of America

What 79 Arbolus experts think of RUNWAY

NPS scores are predominantly 7–10 among both users and influencers, indicating strong satisfaction, with occasional detractors citing cost and control limitations. Renewal intent is split: most high-spending influencers are uncertain or uncommitted on renewal, while a minority have indicated intent to renew. Stickiness is high, with over 55% of experts in the more-than-one-year stage, but some remain in pilot phases. Expert feedback consistently values rapid experimentation, creative controls, and robust community engagement, but notes gaps in character consistency and multi-shot workflow reliability.Overall Customer Sentiment: Positive

Who reviewed RUNWAY

Total customers 79 73 current · 6 former
Reviews growth +65 in six months
Seniority of respondents
  • C-Suite 61% (48)
  • Director 33% (26)
  • Manager 6% (5)
Marketing Leader C-Suite NPS 5
Design Executive C-Suite NPS 8
Product Leader C-Suite NPS 10

Employer names and spend open in the full report, along with the other 76 customers.

Everything 79 customers told us about RUNWAY.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

13 Net Promoter Score, from 79 scored reviews
  • Promoters 27
  • Passives 36
  • Detractors 16

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 33 across 3 companies.

Praised

  • Growing Generative Video Adoption
  • Competitive Advantage through Aggregation
  • Community-Driven Feature Development
  • Fast Motion-Based Creative Development

Criticised

  • Erosion of Market Position if Community Lags
  • Competition from Emerging AI Video Tools
  • Quality and Model Aggregation Arms Race
  • Cost Structure and Iterative Generations

What customers say

Fast Motion-Based Creative Development
“We rely on Runway because it allows us to explore and produce motion-based creative much faster than a traditional video workflow.”
Active Community and Ecosystem Engagement
“Runway’s edge won’t come from model quality alone — it’s building strength by supporting its community, integrating other models, and adding creative controls that let artists direct rather than gamble.”
Advanced Camera and Creative Controls
“I'd recommend Runway to video teams that need directed camera moves from AI footage and have an editor to finish the film. It follows camera instructions well and handles complex prompts better than most.”

Renewal intent

Plan to renew 50%
  • Will renew 14
  • Undecided 13
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 53% 17 answers
  • Director 50% 10 answers
  • Manager 0% 1 answer
  • 8.9/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 3/10 Average score from customers not renewing

Top alternatives

Most weighed by RUNWAY customers

Report

For people who use RUNWAY

Do you use RUNWAY at work?

Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.

  • 79 customers of RUNWAY have already contributed
Share your experience

Takes a few minutes. Your identity stays anonymous.