Zillow
Zillow is a real estate technology company that operates an online marketplace and related platforms where consumers can search for homes, rentals, and mortgages, and connect with real estate agents, property managers, and lenders. It generates revenue primarily through advertising and lead-generation services for real estate professionals and property managers, as well as mortgage marketplace and related services.
- Revenue
- $2.2B
- Employees
- 6,200
- Founded
- 2006
- Headquarters
- Seattle, United States of America
What 46 Arbolus experts think of Zillow
NPS scores are highly positive, with 70% of respondents rating 9 or 10, indicating strong overall advocacy. Renewal intent is robust among mid to high spenders, with rare signals of non-renewal primarily from low spend or niche segments. The majority of experts are in post-implementation or established usage stages, with only a minority in pilot or unsure renewal status. Key themes in qualitative feedback include strong brand, broad reach, and consistent lead generation, balanced by requests for improved analytics and attribution. Overall, sentiment is directly tied to return on marketing investment and visibility outcomes.Overall Customer Sentiment: Positive
Who reviewed Zillow
- C-Suite 64% (29)
- Director 24% (11)
- Manager 12% (6)
Employer names and spend open in the full report, along with the other 43 customers.
Everything 46 customers told us about Zillow.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
37 Net Promoter Score, from 45 scored reviews- Promoters 22
- Passives 18
- Detractors 5
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 37 across 5 companies.
Praised
- AI-Powered Marketing Capabilities
- Integrated Automated Follow-up
- Enhanced Attribution and Insight
- Platform Usability and Engagement
Criticised
- AI and Changing Renter Behavior
- Competitive Platforms with Higher Conversion
- Sustaining Lead Quality in Crowded Markets
- Competitive Visibility
What customers say
Renewal intent
Plan to renew 74%Plan to renew, by seniority
- 67% 18 answers
- 71% 7 answers
- 100% 3 answers
- 100% 3 answers
- 8.7/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
- 5.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Zillow customers
Report
More in Data & Analytics and Commerce & Marketplaces
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