Bitdefender

bitdefender.com · Bucharest, Romania

Bitdefender is a global cybersecurity company that develops and sells endpoint protection, network security, and threat intelligence solutions for consumers, businesses, and service providers. Its products include antivirus and endpoint security suites, extended detection and response (XDR), and cloud and network security platforms delivered via subscriptions and licenses. The company also provides managed detection and response and OEM security technologies to technology partners and enterprises worldwide.

  • Endpoint & Device Security
  • Network & Cloud Security
  • Security Operations (SIEM/SOAR)
Revenue
$320.0M
Employees
2,200
Founded
2001
Headquarters
Bucharest, Romania

What 75 Arbolus experts think of Bitdefender

NPS scores are generally high, with over 60% of respondents rating Bitdefender at 8 or above. Renewal intent is strong, with most high spenders and influencers indicating a willingness to continue. Stickiness is also high, as the majority have been using the solution for over a year. Key themes from expert feedback include strong protection, reliability, minimal maintenance, and robust background automation. Some concerns are raised around cost and potentially unnecessary features.Overall Customer Sentiment: Positive

Who reviewed Bitdefender

Total customers 75 67 current · 8 former
Reviews growth +37 in six months
Seniority of respondents
  • C-Suite 70% (53)
  • Director 16% (12)
  • Manager 14% (11)
Revenue Leader C-Suite NPS 8
Executive C-Suite NPS 6 Not renewing
Engineering Engineer Manager NPS 8 Will renew

Employer names and spend open in the full report, along with the other 72 customers.

Everything 75 customers told us about Bitdefender.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

22 Net Promoter Score, from 75 scored reviews
  • Promoters 29
  • Passives 34
  • Detractors 12

Cumulative NPS by month

+1 over 6 months
  • May 7
  • Jun 7
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 10 reviews, accumulated up to each month. Category median 26 across 10 companies.

Praised

  • Streamlining Feature Sets
  • Performance and Resource Efficiency Focus
  • AI-Driven Improvement
  • Effective Threat Detection

Criticised

  • Superior Competitor Security
  • Overlapping Solutions Causing Churn
  • Cost Sensitivity
  • Cost Can Be a Barrier

What customers say

Effective Threat Detection
“Bitdefender's key value is its ability to identify suspicious activity or dangerous files, letting me use my devices with reduced malware risk.”
Continuous Protection Enhances Confidence
“I rely on Bitdefender to provide continuous security while browsing, downloading, and using various applications, letting me focus on my work with confidence.”
Robust Protection and Reliability
“I would strongly recommend Bitdefender because it delivers reliable security that works in the background and provides peace of mind.”

Renewal intent

Plan to renew 63%
  • Will renew 33
  • Undecided 13
  • Not renewing 6

Plan to renew, by seniority

  • C-Suite 60% 35 answers
  • Director 75% 8 answers
  • Manager 57% 7 answers
  • Not specified 100% 2 answers
  • 8.4/10 Average score from customers who will renew
  • 6.8/10 Average score from undecided customers
  • 5/10 Average score from customers not renewing

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