M365 Copilot

m365.cloud.microsoft · Redmond, United States of America

M365 Copilot is a Microsoft cloud-based AI assistant embedded across Microsoft 365 applications, helping business users generate content, analyze data, and automate tasks using large language models integrated with their organizational data. It is sold as an add-on subscription to Microsoft 365 enterprise and business customers, typically purchased through Microsoft’s standard licensing channels. The product is positioned to increase productivity and knowledge discovery within organizations using Microsoft 365.

  • Generative AI Platforms
  • Product Analytics & Feedback
  • Workflow Automation
Revenue
$1.5B
Employees
1,500
Founded
2023
Headquarters
Redmond, United States of America

What 120 Arbolus experts think of M365 Copilot

The NPS distribution is notably high, with 55% of respondents rating 9 or above, while only 12% fall below 6, indicating overall positive sentiment. Renewal intent is strong among high and mid-spend organizations, especially in IT-heavy sectors, with limited and cautious signals among low-spend roles. Stickiness is high, with the majority of users at more than one year spent in implementation, and adoption becomes more embedded as use cases mature. Qualitative feedback highlights integration, time savings, and ease of use as major positives, while concerns persist regarding output consistency and license cost justification, particularly for casual users. Overall expert themes converge on productivity enhancement and workflow integration, tempered by calls for continued improvement in AI reasoning consistency and cost predictability.Overall Customer Sentiment: Positive

Who reviewed M365 Copilot

Total customers 120 118 current · 2 former
Reviews growth +120 in six months
Seniority of respondents
  • C-Suite 59% (71)
  • Director 22% (26)
  • Manager 20% (24)
People Manager Manager NPS 9
Not specified C-Suite NPS 5
Strategy Leader C-Suite NPS 10

Employer names and spend open in the full report, along with the other 117 customers.

Everything 120 customers told us about M365 Copilot.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

42 Net Promoter Score, from 120 scored reviews
  • Promoters 71
  • Passives 29
  • Detractors 20

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 42 across 4 companies.

Praised

  • Demonstrate Transparent ROI and Cost Savings
  • Flexible AI Model Selection for Advanced Workflows
  • Expand Integration Beyond Microsoft Ecosystem
  • Administrative Efficiency and Time Savings

Criticised

  • Diminishing Value from Model Restriction
  • Competitive AI Aggregators
  • Cost-Driven Vendor Switching
  • Inconsistent Output Quality

What customers say

Administrative Efficiency and Time Savings
“Copilot cuts down on the hours I spend processing emails, summarizing meetings, and managing repetitive content, letting me focus on higher-value work.”
Deep Microsoft Integration Enables Productivity
“I find Copilot most useful because it works directly inside the Microsoft tools I already use, saving me time on emails, meetings, and documents.”
Centralized Business Communication and Collaboration
“Microsoft 365 is mission-critical for our communication, document control, and operations, supporting us across emails, meetings, reporting, and project delivery.”

Renewal intent

Plan to renew 77%
  • Will renew 20
  • Undecided 6
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 80% 15 answers
  • Director 83% 6 answers
  • Manager 100% 2 answers
  • Not specified 33% 3 answers
  • 8.5/10 Average score from customers who will renew
  • 7.2/10 Average score from undecided customers

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